Apparently, Virgin Records' billionaire Richard Branson cares about what Torontonians have to say. After receiving an overwhelmingly negative response to Virgin Fest Ontario's initial Orillia, ON location, festival organizers have announced that the weekend showcase will now take place at Toronto's Molson Amphitheatre on August 29 and 30.
According to Andrew Bridge, the director of Virgin Festival Canada, this year's ticket sales were far below what organizers had hoped. "We asked festival-goers why [they weren't buying] and they said that although the line-up and intended site are both awesome, they wanted the festival to return to Toronto this year to make it easier to access," Bridge said in a statement.
The fest will boast the same 30-act line-up as previously announced, featuring Ben Harper & Relentless7, the Pixies, Nine Inch Nails, Pet Shop Boys, Grizzly Bear, Mates of State, N.E.R.D., Cold War Kids and many more.
But get ready to be confused about ticket prices. We'll try to break it down for you.
If you've already purchased a ticket to Virgin Fest Ontario, simply bring your ticket to the Molson Amphitheatre on August 29 or 30 and gain entry. Camping tickets will also be automatically refunded.
If you're in the market to buy tickets, prices are as follows (plus all the usual added-on fees):
- For general admission to the pit, general admission for 200-level seats, or for reserved 300-level seats, it's $59.50 for one day and $99 for two.
- For reserved 400-level seats, it's $49.50 for one day, $89 for two.
- For lawn tickets, it's $39.50 for one day.
Ticket holders also get free admission to Ontario Place and the CNE. So, go hang with the carnies before you see Trent Reznor for the last time ever in Canada.
For more info, check out Virgin Fest's website.