Published Oct 23, 2013The inaugural YouTube Music Awards was looking fairly promising, considering the stars who signed up to perform — including Lady Gaga, Eminem and Arcade, as well as M.I.A., Earl Sweatshirt, Avicii and Walk Off the Earth — but the event has now come under fire after announcing its nominations.
Among critical faves like Atoms for Peace, Kendrick Lamar, Bat for Lashes and Toro y Moi, pop mega-stars like Miley Cyrus, Justin Bieber, One Direction, PSY, Selena Gomez, Katy Perry, Rihanna and Taylor Swift also nabbed nominations.
These picks sparked criticism from Tyler, the Creator, who mocked the event despite the fact that he too will be performing. He wrote in a series of all-caps tweets, "YOUTUBE AWARDS COULDVE FUCKING HAD NOMINATIONS ON COOL CREATIVE VIDEOS SHIT BUT NOOOO AGAIN ITS THE MOST TEENY BOPPER POP SHIT. YOU ARE BUTT... WHY NOT GIVE AWARDS TO JUST DIRECTORS, THESE FUCKING WEAK ASS ARTIST DONT COME UP WITH THESE SHOTS OR SIT IN COLORING FUCK THEM THEY SUCK... AT LEAST TORO GOT A NOM THATS SICK... EARL AND I HAVE TO PERFORM THERE NEXT WEEK HAHAHAHAHA."
This comes just one day after Flying Lotus expressed similar sentiments, also in a series of tweets. He wrote, "Seems like the YouTube music awards are pretty much the same as the VMAs. I don't really see the point... If it's all about hits sure I get it but let's be fair. YouTube award nominations clearly don't care about cutting edge/innovation... They had an opportunity to shine a light on all the artists that they helped to gain notoriety just to shit on them for uber famous acts... No disrespect to the nominees yadda yadda."
Check out the full list of nominees here and, if you're so inclined, vote on your favourite in each of six categories.