It was just last week that Travis Scott was flipping burgers, but the artist has returned to the music realm to offer up another much-hyped single that could potentially reach the same heights as "Sicko Mode."
"Franchise" arrives via an epic new video that was directed by Scott himself. Though it looks like gritty film, there are plenty of out-of-this-world edits — along with some visual Jodorowsky references. For the song and the vid, he's joined by both Young Thug and M.I.A.
"She reached out to me for something for her album and we tracked it in London," Scott told Zane Low about the decision to work with M.I.A. "She's just one of my favourite artists as humans. When I finished the song, I couldn't think of nobody else that I could probably just maybe like, body this shit. You know what I'm saying? Body this shit like as hard as like anyone else, any other rapper, any other artists. And just that presence, man. We ain't felt this presence in a long time. I'm just trying to get this gig shit like right man. We got to get better, right? You know what I'm saying? Like all of this, the energy man, music, beats, raps, God! Everything, she's the illest of all time."
Watch the video for "Franchise" below.
"Franchise" arrives via an epic new video that was directed by Scott himself. Though it looks like gritty film, there are plenty of out-of-this-world edits — along with some visual Jodorowsky references. For the song and the vid, he's joined by both Young Thug and M.I.A.
"She reached out to me for something for her album and we tracked it in London," Scott told Zane Low about the decision to work with M.I.A. "She's just one of my favourite artists as humans. When I finished the song, I couldn't think of nobody else that I could probably just maybe like, body this shit. You know what I'm saying? Body this shit like as hard as like anyone else, any other rapper, any other artists. And just that presence, man. We ain't felt this presence in a long time. I'm just trying to get this gig shit like right man. We got to get better, right? You know what I'm saying? Like all of this, the energy man, music, beats, raps, God! Everything, she's the illest of all time."
Watch the video for "Franchise" below.
