Published Jan 16, 2015Searching for concert info just got a little easier, since Google has streamlined searches for tour dates and tickets.
What this means is that, starting this week, when you perform a Google search for an artist's tour dates, you won't have to navigate websites looking for the relevant information. Rather, the search engine will display the dates and ticket information directly among the search results.
This is made possible through a widget or HTML code that allows a web developer to deliver the information directly to the search engine. Google is working with listings websites like BandPage, Bandsintown, Songkick, ReverbNation and Gigpress, plus ticketing services Ticketfly, AXS, LaughStub, Wantickets, Holdmyticket, ShowClix, Stranger Tickets, Ticket Alternative, Digitick, See Tickets, Tix, Fnac Spectacles, Ticketland.ru, iTickets, MIDWESTIX, Ticketleap and Instantseats.
It also works with concert venues, allowing fans to see all of the shows that will be taking place at a given location.
Google has been demoing this plan for a couple of years already, but now it has officially launched. Get more information about how it works and how it can be implemented here.
As of press time, the listings appear work for most major touring acts, although not with some smaller independent artists (such as, for example, D.O.A.).