Toronto's Air Canada Centre Is Becoming the Scotiabank Arena, and Everyone Has Something to Say About It

Toronto's Air Canada Centre Is Becoming the Scotiabank Arena, and Everyone Has Something to Say About It
In a year that's already seen Toronto's Molson Amphitheatre become the Budweiser Stage, another corporate naming shakeup will cause to the city's Air Canada Centre to become the Scotiabank Arena next year.

As TSN reports, Maple Leaf Sports & Entertainment agreed to a 20-year sponsorship agreement with the bank today (August 29). The name change will come into effect July 1, 2018. 

TSN also reports the new deal is worth about $800 million CAD. Air Canada had previously been paying $4 million CAD per year for the naming rights, which it had acquired in 1999.

The Canadian bank also has its name on Calgary's Scotiabank Saddledome and Halifax's Scotiabank Centre. It also owned the naming rights to Ottawa's Canadian Tire Centre from 2006 to 2013.

Chalk it up to Toronto's 'SkyDome' effect, but reaction online has us betting that the name change won't faze many in this capitalist hellscape we call home.