Published Jun 01, 2017Tony Price spent years building up indie rock cred — producing for the likes of U.S. Girls, Young Guv, Michael Rault and Slim Twig, and fronting Toronto's Actual Water. He stepped into the spotlight with his debut solo album I Prefer Coca Cola earlier this year, and now he's given album cut "I Don't Care About Anyone" the video treatment.
The fuzzed-out psych-rock tune hears Price declaring his ambivalence towards, well, everything and everyone. The accompanying clip, meanwhile, is a black-and-white piece that finds a sunglasses-sporting Price in a bathtub, splashing suds at the camera in trippy slow motion.
I Prefer Coca Cola is out now on cassette via Burger Records. Check out the video premiere of "I Don't Care About Anyone" down below.