Ticketmaster Is Developing Facial Recognition Ticketing System

Ticketmaster Is Developing Facial Recognition Ticketing System
Forget paper printouts or QR codes — the next step in ticketing technology is to have your face scanned and identified at venues.

Concert promotion giant Live Nation and ticketing company Ticketmaster have announced an investment in Blink Identity, a company that specializes in facial recognition, The Verge reports.

A note to investors from Live Nation reads that Blink's "cutting-edge facial recognition technology" would enable concertgoers "to associate your digital ticket with your image, then just walk into the show."

While there aren't any concrete plans to roll out the technology anytime soon, The Verge notes that venues would need to be outfitted with the specific tech.

Most likely, Ticketmaster would also need to develop a database, which doesn't sound too appealing given recent events in data collection.

Blink Identity's website boasts that the company has "over a decade of experience designing, developing and deploying large scale biometric identification systems internationally for the Department of Defense."