Published Oct 18, 2010When it comes to radio campaigns, no one makes a good story like those kooky Brits. Last year, UK listeners voted Rage Against the Machine's "Killing in the Name" to the No. 1 spot over the Christmas holidays. Now British campaigners are hoping to get a special Remembrance Day single to the No. 1 position for Sunday, November 14. But here's the catch: it's a two-minute track of pure silence.
The single is coming from the Royal British Legion as part of the UK's annual Poppy Appeal campaign, which supports the welfare of British military veterans. And the single features quite the list of stars, including Thom Yorke, Iron Maiden's Bruce Dickinson, Mark Ronson, Bryan Ferry, tennis pro Andy Murray, actor Bob Hoskins and UK Prime Minister David Cameron, among others. The track is simply called "2 Minute Silence," and will be available for download on November 7, just before Remembrance Day on November 11.
Legion director general Chris Simpkins explained their motivation in a press release, saying, "Rather than record a song, we felt the UK public would recognize the poignancy of silence and its clear association with remembrance."
Proceeds for the single will benefit former and current troops, along with their families. More information can be found at the official Facebook group and at the Legion's website.
A teaser video for the project is available below.