The Black Keys are back with a new jingle written for Tide's Simply All in One laundry detergent — oh, sorry, it's actually the lead single for their upcoming 12th album, Ohio Players.
"Beautiful People (Stay High)" opens on a 20-second instrumental that's just begging to play over footage of a flustered parent doing loads of grape juice-stained laundry, before it morphs into another inoffensive slice of blues-adjacent "rock" music.
The song was written by Dan Auerbach and Patrick Carney alongside Dan "The Automator" Nakamura and Beck, and is described as "one of several songs on the album that feature collaborations between the band and various additional friends and colleagues, including Noel Gallagher, Greg Kurstin, and others."
In a statement about the album, which is arriving April 5 on Nonesuch / Warner, Carney said, "We had this epiphany: 'We can call our friends to help us make music.' It's funny because we both write songs with other people – Dan all the time [as a solo artist and producer], me when I'm producing a record. That's what we do."
The result of this epiphany certainly sounds like the Black Keys — at this point, what more can their fans really ask for?
Check out the lyric video for "Beautiful People (Stay High)," and feel free to direct your own detergent commercial in your head.
"Beautiful People (Stay High)" opens on a 20-second instrumental that's just begging to play over footage of a flustered parent doing loads of grape juice-stained laundry, before it morphs into another inoffensive slice of blues-adjacent "rock" music.
The song was written by Dan Auerbach and Patrick Carney alongside Dan "The Automator" Nakamura and Beck, and is described as "one of several songs on the album that feature collaborations between the band and various additional friends and colleagues, including Noel Gallagher, Greg Kurstin, and others."
In a statement about the album, which is arriving April 5 on Nonesuch / Warner, Carney said, "We had this epiphany: 'We can call our friends to help us make music.' It's funny because we both write songs with other people – Dan all the time [as a solo artist and producer], me when I'm producing a record. That's what we do."
The result of this epiphany certainly sounds like the Black Keys — at this point, what more can their fans really ask for?
Check out the lyric video for "Beautiful People (Stay High)," and feel free to direct your own detergent commercial in your head.
