Published Oct 04, 2017The Iowa Department of Transportation is taking inspiration for its latest road safety campaign from Taylor Swift's recent single "Look What You Made Me Do," which it is hoping will help put a stop to distracted driving.
The Iowa government organization recently shared a mock-up road sign on social media, reporting 246 traffic-related deaths and stating: "The old Taylor can't come to the phone… she's driving."
Issued as part of the department's Zero Fatalities program, the playful-sounding message is obviously intended to combat distracted driving. The image of the sign was shared on Twitter with the disclaimer, "If you don't get the message today — ask the nearest millennial."
For those without a handy, Swift-savvy millennial nearby, the sign makes reference to the pop star's much talked-about single, which features a mid-song breakdown with Taylor saying: "The old Taylor can't come to the phone right now. Why? 'Cause she's dead."
However, the organization fails to mention the part in the Swift's latest video in which she wraps her gold sports car around a lamppost. On Swift's part, she hasn't threatened legal action yet — but given that she tried to trademark "Swiftmas" and "1989," it's probably only a matter of time.
See the Iowa Department of Transportation's tweet and relive Swift's "Look What You Made Me Do" down below.
The song is set to appear on Swift's next studio album, Reputation, which is out November 10; it is available for pre-order now via Umusic.