Tonight (August 27) during the MTV Video Music Awards, Taylor Swift finally revealed the previously teased music video for her latest single "Look What You Made Me Do."
Prior to its full release, Swift gave followers a sneak peek at the clip via social media.
Even before it was released in its entirety, the video drew criticism on Twitter for co-opting another pop diva's onscreen aesthetic.
"Okay ladies now let's gentrification." pic.twitter.com/B8xL0oxrKl— Kar L. Stine (@karyewest) August 25, 2017
My daddy Trump supporter, Momma Starbucks drinker,— ❄️🐺Matt Stark🐺❄️ (@_MatthewBoomin_) August 25, 2017
You mix the mayonnaise with the privilege make a country singer (singer) pic.twitter.com/FE0bPhGOHk
I like my Caucasian nose with Robert Lee nostrils pic.twitter.com/ScUXXabh50— Ira Madison III (@ira) August 25, 2017
"I got mayonnaise in my bag" pic.twitter.com/kKZhPXj84h— EL FOOSAY (@SheHatesJacoby) August 25, 2017
The director of Swift's new video, Joseph Kahn — a Beyoncé collaborator, no less — has since responded to the criticism.
Only 5 shots in the video have been released. You know nothing Jon Snow.— Joseph Kahn (@JosephKahn) August 25, 2017
I've worked with Beyoncé a few times. She's an amazing person. The #LWYMMDvideo is not in her art space. Love and respect to Bey.— Joseph Kahn (@JosephKahn) August 26, 2017
Well, now the remaining shots have been revealed. Watch the complete video for "Look What You Made Me Do" below.
The clip follows the elaborate rollout of the single, which will appear on Swift's next album, Reputation. The singer's sixth studio record arrives on November 10 — and no, it's not intended to coincide with the tenth anniversary of the death of Kanye West's mother.
Before Reputation drops, dive into Taylor Swift's back catalogue via Umusic.