Published Dec 23, 2014You had one job, Sub Pop.
The Seattle-based label is in a bit of hot water after accidentally leaking Sleater-Kinney's highly anticipated No Cities to Love yesterday (December 22). An advanced stream of the album — which is due out on January 20 and marks the band's first in ten years — was prematurely emailed to customers who had preordered it.
The stream has since been pulled and an apology has been issued, but lucky customers had access to the new material for a few hours before the mistake was corrected.
Sub Pop seem to be accepting the blame gracefully and with a sense of humour, however, issuing a follow-up email to customers that read:
Hello Mega Mart Customers Who Have Pre-Ordered the New Sleater-Kinney Album!
Please accept our apologies for adding April Fools' to the already overlong list of holidays celebrated in December. When you pre-ordered the Sleater-Kinney album No Cities to Love from our website, you may have read that an advance stream of the album would be made available today, December 22.
While we have every intention of giving you early access to that stream, the truth is we made an error in granting that access today. We wish we could blame an elite squad of foreign hackers bent on disrupting our meticulously planned release but the truth is we just messed up. We hope you enjoyed your brief holiday taste of this incredible album. We look forward to sharing this album stream with you again on a more permanent basis on January 13.
Thanks and Happy Holidays!
The Sub Pop Mega Mart
For now, you can listen to Sleater-Kinney's intentionally shared new single "Surface Envy" below and check out their upcoming North American tour dates over here.
Thanks to Stereogum for the tip.