Study Proves Music Can Enhance Wine Tasting

Study Proves Music Can Enhance Wine Tasting
Whether you’re at a show or at home on the ’phones, music and alcohol often go hand in hand. But little did we know that certain types of tunes can actually enhance the taste of alcohol, or at least the taste of wine.

According to a study by psychologists at Heriot-Watt University in Edinburgh, people rated the change in a wine’s taste by up to 60 percent depending on the melody heard, whether it be one a from full-on in-your-face rock song or a light go-down-easy pop tune.

In the study involving 250 students, four types of music were played: "powerful and heavy," "subtle and refined," "zingy and refreshing" and "mellow and soft.” White wine was then rated 40 percent more zingy and refreshing when that music was played, the BBC reports, but only 26 percent more mellow and soft when music in that category was heard. With red, the taste went up by 25 percent with mellow and fresh music, but up 60 percent with powerful and heavy stuff.

From their findings, the researchers then concluded that Cabernet Sauvignon is well suited to "powerful and heavy" music, Chardonnay is best with "zingy and refreshing" tunes, Syrah goes nicely with "subtle and refined" songs, and Merlot fits "mellow and soft" sounds.

Based on this study, here are Exclaim! wine/music recommendations. Enjoy!

Cabernet Sauvignon (powerful, heavy):
Sunn 0)))
Boris
Black Mountain

Chardonnay (zingy, refreshing):
Phoenix
Cut Copy

Syrah (subtle, refined):
Broadcast
Air
The Sea and Cake

Merlot (mellow, soft):
Kings of Convenience
Mojave 3