Published Apr 22, 2020Streaming giant Spotify has launched a new COVID-19 relief project so fans can donate directly to artists affected by the pandemic or those raising money for charities.
Artist Fundraising Pick is a widget that will appear inside artists' Spotify profiles and can be linked to a PayPal account, Cash App account in the States and U.K., or a GoFundMe campaign. The donate badge will appear next to their "Artist Pick" section of their Spotify profile. Artists can opt to fundraise for themselves or for a charity of their choosing.
After launching the project today, Spotify has issued the following statement about the initiative:
We felt we could uniquely help by providing the global reach of Spotify to artists who are fundraising during this challenging time — to help them get the word out to fans, many of whom visit them on Spotify every day. And we've been really inspired by fans that want to help the artists they love and have been making direct donations.
First and foremost, this feature enables artists who are interested in raising money to support themselves, their bands, or their crews, to get the word out to their fans on their Spotify artist profiles. We have a strong group of initial fundraising partners: Artists can choose to add a link to Cash App, GoFundMe, and PayPal.me.
This is an incredibly difficult time for many Spotify users and people around the world — and there are many worthy causes to support at this time. With this feature, we simply hope to enable those who have the interest and means to support artists in this time of great need, and to create another opportunity for our COVID-19 Music Relief partners to find the financial support they need to continue working in music and lift our industry.
A number of artists have already gotten involved in the initiative, including Tyrese Pope, Boy Scouts, Benjamin Ingrosso and Marshmello.
"So many of us have been affected by the COVID-19 virus, and now more than ever we need to stand together and help each other," Marshmello, who is fundraising for MusiCares, wrote in a statement. "MusiCares is helping all working musicians, producers, songwriters, engineers and so many. Let's all do our part to help those who need it most!"
Learn more about the initiative over at Spotify's Artist Blog.