Published Mar 10, 2008Sony BMG is getting with the times of giving away music by releasing the back catalogues of artists such as Bruce Springsteen, Mark Ronson and Foo Fighters via We7, a website that allows listeners to hear music without paying.
So how does the free music offer work? Well the site offers streaming music free of charge (some songs are available for download), though each track is preceded by a shot piece of advertising that generates revenues instead of fans paying for the file. Although this may seem like an annoying feature, the ads disappear from each track after 30 days.
The deal with Sony BMG encumbers over 250,000 tracks from its back catalogue including the aforementioned artists plus Westlife, Kasabian, Leona Lewis and many more. The label's hope is that after listening to the full track streams, users will buy downloads of the songs. (Good luck with that.)