Published Jun 05, 2009Sonic Youth's Kim Gordon has put in her two cents on Radiohead's "pay what you want" model and, well, she's not so keen on the whole idea. Despite the release of Sonic Youth's The Eternal being just around the corner, Gordon took time out in a new interview to fire a few shots at the release strategy for Radiohead's In Rainbows, saying it was all just a cynical marketing ploy that made smaller, poorer bands look bad, which it kind of did.
"[Radiohead] did a marketing ploy by themselves and then got someone else to put it out," Gordon sad in an interview with the Guardian. "It seemed really community-oriented but it wasn't catered towards their musician brothers and sisters, who don't sell as many records as them. It makes everyone else look bad for not offering their music for whatever. It was a good marketing ploy and I wish I'd thought of it! But we're not in that position either. We might not have been able to put out a record for another couple of years if we'd done it ourselves: it's a lot of work. And it takes away from the actual music making."
We'll simply leave it up to you to decide whether you agree or disagree.