Sneaker Pimps DVD

Thanks to early b-boys, the sneaker industry has ballooned into a 26 billion dollar industry and Just For Kicks is the best documentary to examine it. Tackling every angle of people’s obsession with foot gear, from its association with hip-hop and basketball to the riots and eBay frenzy that resulted in Nike only manufacturing 150 pairs of Pigeon Dunks, Just for Kicks also takes us on a history lesson of the sneaker, looking back at Nike’s domination thanks to the legendary Air Jordan and Air Force Ones to the explosion of Adidas in the hip-hop world via Run DMC and Jay-Z. This doc will open your eyes to the insane lengths people will go to in order to have fresh kicks. (www.justforkicksmovie.com)