With a reunion album now finally in the bag and a North American tour coming up fast, Slowdive are treating their faithful to some new visuals. This morning, the band gave us a new clip for "Don't Know Why" off their Slowdive album.
The video was directed by music vid biggie Grant Singer (the Weeknd, Lorde, Ariana Grande), and it comes presented in three parts.
In a statement, here's how Singer explained the clip:
This video is less about logic and more about a feeling. It's a triptych about memory, about being lost and abandoned. Slowdive has been my favorite band since I was a kid. To say that making this video was surreal would be an understatement. Their music has been this gift — this friend that stays with me always and gets better over time. Hearing their new album left me speechless. So having the opportunity to make something for them is an honor that I don't take for granted.
You can watch it for yourself here via Apple Music.
Head here to see Slowdive's upcoming North American dates.