Sigur Rós' previous album, Valtari, brought with it a heap of music videos via the Mastery Film Experiment. Once again, the Icelandic band are take an inventive approach to visuals, this time with an "evolving" music video for the Kveikur track "Stormur."
The clip for the cinematic cut utilizes fan-sourced footage from Instagram. It incorporates short amateur videos which are tagged #stormur, meaning that the video changes as fans upload more retro-tinged material with that tag.
Go here to check it out, and check back later if you'd like to see a different variation on the clip.
The clip for the cinematic cut utilizes fan-sourced footage from Instagram. It incorporates short amateur videos which are tagged #stormur, meaning that the video changes as fans upload more retro-tinged material with that tag.
Go here to check it out, and check back later if you'd like to see a different variation on the clip.
