As a part of Nike's "Always On" campaign, Toronto-based rapper/producer Saukrates has contributed the new track "Say I," featured in a new ad starring P.K. Subban of the Montreal Canadiens.
The sense of empowerment lyrically audible in "Say I" runs concurrent to the "Always On" philosophy, which could just as easily be summed up by Nike's now infamous Just Do It slogan.
As for the video, it features Subban training at various locations, polishing his skills and capturing the general art of sport.
Check out the video below, andclick here to download an MP3 of "Say I."
UPDATE: Due to a label request, the download link has been removed.
The sense of empowerment lyrically audible in "Say I" runs concurrent to the "Always On" philosophy, which could just as easily be summed up by Nike's now infamous Just Do It slogan.
As for the video, it features Subban training at various locations, polishing his skills and capturing the general art of sport.
Check out the video below, and
UPDATE: Due to a label request, the download link has been removed.
