Published Oct 15, 2008It was over a year ago that Radiohead introduced their pay-what-you-like plan for their seventh album, In Rainbows, and finally we're getting the details of just how successful that innovative venture was. At the "You Are in Control" conference in Iceland, Radiohead's publisher, Warner Chappell, gave the sales statistics for In Rainbows, though they refused to say what the average price paid for the download was.
According to Warner Chappell rep Jane Dyball, In Rainbows has moved an impressive three million units to date, which includes the limited edition box set, the physical CD, as well as the downloads from iTunes and the band's website. Since its release in January of this year, the CD version has sold 1.75 million copies, while the intricate box set has shifted about 100,000. Dyball also estimated that the downloads of the album via torrent, file-sharing and file-hosting sites most likely trumped the legal sales of the download.
Additionally, Warner Chappell also revealed that the band made more money from the In Rainbows downloads, before its CD release, than they did in total from their previous album, 2003's Hail to the Thief.
So there you go, Radiohead became as filthy stinkin' rich as we thought they would from this experiment.
Radiohead "All I Need"