Run the Jewels are back supporting their upcoming Run the Jewels 4, treating the album's "Ooh LA LA" to a video.
The clip was shot in early March before much of the world was put in lockdown, with the clip being directed by Brian and Vanessa Beletic. Filled with an array of party scenes (memba those?), the video features cameos from Greg Nice, DJ Premier and Rage Against the Machine's Zack de la Rocha.
Of the "Ooh LA LA" video, Run the Jewels said in a statement:
We shot this video only a few weeks before the pandemic hit with no clue as to what the future held. the fact that we got the chance to do it is damn near miraculous in hindsight. In conceptualizing the video with our friends Brian and Vanessa Beletic we imagined the world on the day that the age old struggle of class was finally over. A day that humanity, empathy, and community were victorious over the forces that would separate us based on arbitrary systems created by man. This video is a fantasy of waking up on a day that there is no monetary system, no dividing line, no false construct to tell our fellow man that they are less or more than anyone else. Not that people are without but that the whole meaning of money has vanished. That we have somehow solved our self created caste system and can now start fresh with love, hope and celebration. It's a dream of humanity's V-DAY... and the party we know would pop off.
Watch the video for "Ooh LA LA" below.
As previously reported, Run the Jewels had planned tour with Rage Against the Machine, but the trek was postponed due to the coronavirus. So far, it's unclear when we'll actually see the release of Run the Jewels 4.
The clip was shot in early March before much of the world was put in lockdown, with the clip being directed by Brian and Vanessa Beletic. Filled with an array of party scenes (memba those?), the video features cameos from Greg Nice, DJ Premier and Rage Against the Machine's Zack de la Rocha.
Of the "Ooh LA LA" video, Run the Jewels said in a statement:
We shot this video only a few weeks before the pandemic hit with no clue as to what the future held. the fact that we got the chance to do it is damn near miraculous in hindsight. In conceptualizing the video with our friends Brian and Vanessa Beletic we imagined the world on the day that the age old struggle of class was finally over. A day that humanity, empathy, and community were victorious over the forces that would separate us based on arbitrary systems created by man. This video is a fantasy of waking up on a day that there is no monetary system, no dividing line, no false construct to tell our fellow man that they are less or more than anyone else. Not that people are without but that the whole meaning of money has vanished. That we have somehow solved our self created caste system and can now start fresh with love, hope and celebration. It's a dream of humanity's V-DAY... and the party we know would pop off.
Watch the video for "Ooh LA LA" below.
As previously reported, Run the Jewels had planned tour with Rage Against the Machine, but the trek was postponed due to the coronavirus. So far, it's unclear when we'll actually see the release of Run the Jewels 4.
