Published Mar 10, 2016Forward-thinking rap duo Run the Jewels have been hinting at their next album RTJ3, but they're not quite done with RTJ2 just yet. The hip-hop pair of Killer Mike and El-P have teamed up with the New York Times' virtual reality app to create an innovative new video for "Crown."
The Peter Martin-directed clip can be viewed through the newspaper's VR app, which is available in the iTunes Store and Google Play. A 360-degree video is expected out through more traditional platforms like Facebook and YouTube next month.
It marks just the first project from the duo's "VRTJ" platform, which will continue to bring fans special content like live performances, pieces from their Art the Jewels collection and more.
For those hoping to get the full virtual reality Run the Jewels experience, you can pick up a limited-edition VRTJ Google Cardboard viewer at independent music retailers on Record Store Day "so you're ready for the next VRTJ release." You can see the snazzy, Nick Gazin-designed eyewear pictured above.
Below, see a teaser for the new "Crown" video before immersing yourself totally in the VR app version. And for those still clinging to the simple days of the Internet, you can keep scrolling for a good old-fashioned cat video courtesy of Meow the Jewels' "Meowpurrdy."