Run River North "Pretender" (video)

Run River North "Pretender" (video)
California alt-popsters Run River North are preparing to release their sophomore album Drinking from a Salt Pond next month, and they've unveiled a new video to up the anticipation for the forthcoming full-length. Exclaim! has got the exclusive premiere of the video for "Pretender," and you can check it out right now.
 
For the new album, the band teamed up with producer Lars Stalfors (Cold War Kids, HEALTH, Matt and Kim), who has helped push them out of their indie-folk comfort zone into a fuller, more ambitious rock sound that incorporates the whole band's perspective.
 
"This album is everyone's individual responses to our collective self-reflection — with each member speaking through their respective instruments to express the relationships within the band," frontman Alex Hwang said in a press release, "rather than my folk stories wrapped in harmonies and swells."
 
That new sound can be heard on "Pretender," which has now been paired with dramatic visuals. The footage follows an array of protagonists confronting their inner demons on camera.
 
Watch the striking clip for "Pretender" in the player below. Drinking from a Salt Pond is due out on February 26 through Nettwerk.