Richard Ashcroft "This Is How It Feels" (video)

Richard Ashcroft "This Is How It Feels" (video)
As previously reported, Verve frontman Richard Ashcroft returns to his solo career this year for the release of These People. After offering up the audio last month, he's now unveiled a photo shoot-styled set of visuals for first single "This Is How It Feels."

It's a pretty simple setup for a video, with Ashcroft generally found singing his lines into the camera. Sometime, he's posed with a guitar and a gas mask hanging from his neck, while other times he's staring into a warped reflection of himself. Throughout, he unravels emotional lyrics on a love so real.

You'll find the video below, while These People, Ashcroft's first solo record in six years, arrives May 20 through Righteous Phonographic Association/Cooking Vinyl.