Published Apr 04, 2008Well, "pulling a Radiohead just came to mean a whole lot more than a pay-what-you-want album model. Late yesterday, the band launched its own social-networking site, W.A.S.T.E. Central. And like most things Radiohead, the site came without warning, suddenly popping on the internet out of nowhere.
Like most social-networking sites, W.A.S.T.E. Central comes packed with all the usual features: a central site area, your own private space, blog and message board options, and the ability to upload content like songs, photos and videos. The site also collects all the uploaded Radiohead-related clips on one convenient page, and contains an up-to-date tour listings area. And above all, you can addor deleteall your other Radiofriends; after all, this is a social-networking site. In a sense, Radiohead have taken this now-familiar model, and invented a Fanclub 2.0.
While so far Thom, Johnny and Colin, who all have profiles, havent addressed the community, W.A.S.T.E. administrators have posted this welcome message: "Thanks very much for joining up! It'd be very quiet in here indeed otherwise. For those who are interested and want to stick around, we'll be adding plenty more bits and pieces in the coming weeks and ironing out any wrinkles or annoyances the best we can. Hope you find something interesting to play with.