Published Jul 12, 2013If you and your family are hoping to pull your "Knives Out" to the sounds of Radiohead at a Chipotle Mexican Grill sometime soon, it looks like you're out of luck. Apparently, the chain has axed the UK outfit's tunes from their global playlist.
The bizarre news comes from an interview musical programmer Christopher Golub did with Westword [via NME], which explains how his Studio Orca business, whose biggest client is Chipotle, selects the music that's played at the 1,400 restaurants around the world. For whatever reason, it's hinted at in the piece that the strains of Kid A don't pair nicely with a side of chips and guac at all, or even in the kitchen.
"You know that if you go into a store, you've got the small, hard surfaces. You've got concrete floors, a lot of windows, hard walls and a lot of cooking gear and tile. So that doesn't work with certain songs."
Though he isn't quoted saying the band's name, the article's mention of Radiohead suggests that Golub cited Yorke and co. as an example of such a sound. It's hinted earlier in the article, however, that the chain does use songs from Tom Waits and Peter Tosh to help score a serious burrito bowl session.
"It's hard to put my finger on exactly what song makes it and what song doesn't," Golub added. "We do our very best to put on programming that's not on mainstream radio, on Internet channels. We're not playing the big hits of the world at all. We're trying to find emerging stars. Emerging artists have this certain feel to their music."
While apparently this means you'll never hear Radiohead in the restaurant, be consoled that everything's in its right place in one of Chipotle's cilantro-lime rice-stuffed burritos.
UPDATE: Chipotle's official twitter account has suggested that the Westworld article inferred a Radiohead ban that never existed. A tweet in response to a fan's query reveals that "That was actually misunderstood. We currently have two Radiohead songs playing in our rotation. –Myra." Jam on, Chipotle.