Alongside Dylan Reznick, Laurence's work with Friendzone was instrumental in giving rise to the hazy sounds of cloud-rap, popularized in 2011 by the likes of A$AP Rocky and Main Attrakionz.
Friendzone produced the entirety of the 2015 Main Attrackionz LP 808s & Dark Grapes III, in addition to A$AP Rocky's "Fashion Killa" from Long.Live.A$AP. The duo also released their own full-length DX in 2013, and the EP While U Wait in 2015.
You can see a collection of tributes tweets below.
R.I.P. James Friendzone— Local Action (@localactionrec) January 30, 2017
Total classic. pic.twitter.com/Asgc8WrPqW
I never got to meet james but @_FRIENDZONE had such an impact on the music I was making then & still am now. knowing from his friends what a— Think i am unhacked (@rickyeatacid) January 30, 2017
Aside from Timbo, 40 and the Neptunes, @_FRIENDZONE set off a whole new world of production capabilities I never knew existed.— Stricty (@strictface) January 30, 2017
RIP to James from Friendzone— Clams Casino (@clammyclams) January 30, 2017
Friendzone were a huge part of what was an exciting and original time in rap music.— Himanshu Suri (@HIMANSHU) January 30, 2017