Published Jan 07, 2009Come fall, Quebec's music channels will go from two to three, thanks to the CRTC giving the go-head to Clovys TV, the first and only French Canadian channel devoted to urban music and culture.
Clovys TV intends to follow a similar path to BET in the U.S. and will become the third music-oriented station in Quebec, a province that currently has the music television channels MusiquePlus and MusiMax.
"Our goal is to enlighten a young audience about the rich French urban music that is not given its due exposure," said Clovys creator Jean Yves Roux in a statement. "Obtaining this broadcasting licence was not an easy endeavour. It is really the result of years of hard work. We now have the support of many important players in this field."
The channel plans to target the 13 to 34 age demographic, with the programming consisting of 65 percent music videos (hip-hop, rap, R&B, soul, dancehall, reggae, soca, etc.) and 35 percent news and entertainment (reality shows, cultural news, independent film and concerts, etc.).
Clovys TV's first broadcast is set for September 2009 and will be presented in HD format through satellite and digital cable services.