Purity Ring "Lofticries" (video)

Purity Ring "Lofticries" (video)
With the end another music year looming, blippy, chopped-up beatmaking/songwriting duo Purity Ring look set to appear on more than a few year-end lists for their unique debut Shrines, released earlier this year.

Just in case you were forgetting why you loved their LP, the Edmonton outfit has just dropped a new video for album track "Lofticries." Below, watch a handful of seemingly normal people walking around, doing their day-to-day, which, in a few cases, is not that normal. The clip was directed by AG Rojas, who told Pitchfork that "'Lofticries' is a music video exploring the stoicism of psychically connected characters confronted by surreal, climactic moments. It is also a song off my favorite album of the year by Purity Ring."

Read more about the band here and make sure to catch them on their upcoming tour. Shrines is out now on 4AD.