Ahead of the release of their fifth studio album, Ultimate Success Today, Protomartyr have shared another single from the effort in a track titled "Michigan Hammers," which has arrived via an intense new video.
The clip is entirely made up of stock footage assembled by director Yoonha Park, who previously worked with the band on "Wheel of Fortune" and "Don't Go to Anacita."
"This video is a retelling of a well-known Michigan folk tale that describes timeless themes of greed, power, death and rebirth and nothing short of the conflict of good and evil," Park said of the visual effort.
The band's Joe Casey further elaborated in the following statement:
Couldn't make a "proper" video due to the miasma. So why not make one using what tools remain? That's sort of what "Michigan Hammers" is about I think — building with rubble. It's probably about that and mules, syndicates, too many parking lots, camaraderie, the ideal happy hour, failure, and takin' what they're givin' 'cause we're workin' for a livin' until we start takin' it to the streets. Or something like that.
Watch the video for "Michigan Hammers" below.
Ultimate Success Today is set to arrive July 17 via Domino, after being delayed from its initial May 29 release. As previously reported, the record features contributions from Half Waif, saxophonist Jemeel Moondoc, cellist Fred Lonberg-Holm and multi-instrumentalist Izaak Mills.
So far, we've seen the release of album cuts "Worm in Heaven" and "Processed by the Boys."
The clip is entirely made up of stock footage assembled by director Yoonha Park, who previously worked with the band on "Wheel of Fortune" and "Don't Go to Anacita."
"This video is a retelling of a well-known Michigan folk tale that describes timeless themes of greed, power, death and rebirth and nothing short of the conflict of good and evil," Park said of the visual effort.
The band's Joe Casey further elaborated in the following statement:
Couldn't make a "proper" video due to the miasma. So why not make one using what tools remain? That's sort of what "Michigan Hammers" is about I think — building with rubble. It's probably about that and mules, syndicates, too many parking lots, camaraderie, the ideal happy hour, failure, and takin' what they're givin' 'cause we're workin' for a livin' until we start takin' it to the streets. Or something like that.
Watch the video for "Michigan Hammers" below.
Ultimate Success Today is set to arrive July 17 via Domino, after being delayed from its initial May 29 release. As previously reported, the record features contributions from Half Waif, saxophonist Jemeel Moondoc, cellist Fred Lonberg-Holm and multi-instrumentalist Izaak Mills.
So far, we've seen the release of album cuts "Worm in Heaven" and "Processed by the Boys."
