Post Industrial Boys

Unintended

BY Marinko JarebPublished Mar 18, 2016

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Despite the title, Post Industrial Boys is the musical project of just one man: Tbilisi, Georgia musician George Dzodzuashvili, aka Gogi. Unintended is Gogi's third album, and his first following a decade of silence. It's also the first for Karaoke Kalk; the first two records were released by Thomas Brinkmann's minimalist Max Ernst imprint.
 
Unintended is pop music with space and depth. Though the record is described as an electronic meets pop project, there is much more nuance here, as organic and digital music intermingle throughout: guitar strums along to piano at times, as on "Unintended" and "Naked," while "Passenger," "It's Me" and "Through" have a decidedly more electronic sound. It's all held together nicely by Gogi's vocals and his achingly beautiful lyrics, which are often written by his wife and have a feeling of free association to them that evince a sense of quirky melancholy.
 
"Naked," a collaboration with Mzia Arabuli, is the only song sung in Georgian, and it's based on 19th Century poet Vaja-Pshavela's words, which can be distilled to the simple but resonant truth that we are born naked and die naked. Likewise, there is stark and beautiful truth in this music.
(Karaoke Kalk)

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