Pop Smoke Fans Roast Virgil Abloh's Artwork for Posthumous Album

'Shoot for the Stars, Aim for the Moon' arrives Friday — hopefully with new art

BY Calum SlingerlandPublished Jun 30, 2020

A posthumous album from Pop Smoke will touch down later this week. Titled Shoot for the Stars, Aim for the Moon, the effort was set to feature album art designed by revered designer Virgil Abloh — until fans of the late Brooklyn artist promptly grilled his latest work online.

The initial cover art for Shoot for the Stars, Aim for the Moon, seen above, was shared yesterday (June 29). Posting it through his personal Instagram account, Abloh recalled in a caption how he and Pop Smoke had spoke about art direction before the Brooklyn drill upstart was shot and killed during a home invasion at his Hollywood Hills house in February.

"In your memory I just finished it yesterday," Abloh wrote of the cover.

Manager Steven Victor added in a separate post, "everything we talked about is happening, the only thing is you're not here in the flesh to see it all come together. you wanted Virgil to design your album cover and lead creative.."
Fans didn't wait long to share reaction to Abloh's work, chiefly pointing out that the image of Pop Smoke that appears on the artwork is also the first Google image search result. While face shadows and the rapper's forehead tattoo have plainly been tweaked, keen-eyed fans also pointed to how Abloh had Van Gogh'd the artist's left ear.
The surrounding barbed wire and clear crystals were also likened to a lazy mashup of covers from Drake & Future and Post Malone. Some listeners even went as far as showing how quickly they could recreate the cover themselves in photo editing software.
A Change.org petition to "Change Pop Smokes Album Artwork" is closing in on 20,000 signatures as of publication time, claiming Abloh was "wild lazy" in creating it. One comment calls the Off-White head an "artistic terrorist," while another calls for him to "never...touch a computer ever again."

Victor soon announced that the artwork would get a redesign, tweeting, "H E A R D YOU," "B R B," "MAKING A CHANGE," and "POP WOULD LISTEN TO HIS FANS" in response. 50 Cent, who claims to have mastered the album, added separately, "Hey Virgil we need new album art, they ain't going for this bullshit. Love ya work let's get to it. Steven i told you this shit was eww let get it right!" This is far from Abloh's first rodeo. Earlier this year, he designed the cover art for Westside Gunn's acclaimed Pray for Paris album, adding some Griselda chains to the painting David with the Head of Goliath by Caravaggio — who was Italian.

More famously, Abloh oversaw the art direction of JAY-Z and Kanye West's 2011 team-up Watch the Throne, which had its art and cover designed by Italian designer Riccardo Tisci.

Shoot for the Stars, Aim for the Moon will follow Pop Smoke's pair of breakout mixtapes: 2019's Meet the Woo and this year's Meet the Woo 2.

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