POP ETC "Running in Circles" (video)

POP ETC "Running in Circles" (video)

POP ETC haven't yet found as much acclaim under their new name as they did when they were called Morning Benders, but they're looking to inject a little life into their career with a new video for the single "Running in Circles."

The previously unveiled cut has a distinctly '80s flavour, with a style that bridges danceable new wave and radio-friendly rock. The video adds to the vintage feel without being too obnoxiously retro, and we see the band standing amidst lots of spinning visuals and fancy, colourful lights. One of the scenes even sports a Tron-style neon grid, while others use Lite-Brite toys.

It was directed by Sami Jano and Steve Meierding. Check it out below.