Pink Floyd's Pig Flies over London Once Again

Pink Floyd's Pig Flies over London Once Again
You might remember that back in the spring, Pink Floyd unveiled plans for their massive Why Pink Floyd...? reissue campaign of studio album remasters launched in several varying editions, from standard no-frills "Discovery" affairs to two-disc "Experience" pressing to larger "Immersion" editions full of memorabilia and DVD content. While a few months have passed since the announcement was made, this morning (September 26) London residents were reminded of the event via a promotion that had the troupe's beloved inflatable pig flying high yet again.

Inspired by the cover of Pink Floyd's 1977 album Animals, the promotional porker -- measuring nine metres by four and a half metres -- soared majestically overtop the Battersea Power Station. Regrettably, however, this wasn't the original swine, nicknamed Algie, which was deemed to be leaky and unfit for flight. The new pig on the block, however, did much better than the original, which snapped free from its supports back in 1976, causing it to float into the flight path at London's Heathrow Airport and ultimately crashed in a field in Kent. Afterwards, the pig became a fixture at the band's concerts.

You can see the new pig in flight in the video below.

Though launched today in the UK, tomorrow (September 27) sees the release of 14 standard "Discovery" albums, the cumulative "Discovery" box set and the Dark Side of the Moon "Experience" edition on this side of the pond via EMI. You can get more info on the project here.