Perfume Genius

"Grid" (video)

BY Josiah HughesPublished Sep 9, 2014

Seattle pop performer Perfume Genius (a.k.a. Mike Hadreas) is gearing up to drop his larger-than-life Too Bright LP later this month. As the video for "Queen" demonstrated, it's hardly a small-scale production — a fact that the new video for "Grid" only solidifies.

Directed by Charlotte Rutherford, the clip pairs the pulsing synth-pop number with some off-putting visuals. Hadreas performs some choreographed dance moves alongside some menacing silver figures, who eventually start tearing him to shreds. Covered in blood, he ends up in a tinfoil room full of blue-faced models and raw meats.

Watch the video for "Grid" below. Too Bright arrives on September 23 through Matador.

Latest Coverage