Published Sep 25, 2013Back in 2008, Pemberton Festival brought acts like Coldplay, Interpol, Tom Petty, Jay Z and Vampire Weekend to Pemberton, BC, but plans to bring the event back floundered. Now, the West Coast village — which is close to Whistler and just down the highway from Vancouver — is poised to get a new festival in 2014 in the form of the Pemberton Music Festival.
It seems that this new event is entirely unconnected to the old one; not only is the name slightly different, but this one is being put on by Huka Entertainment rather than Live Nation, which helmed the 2008 edition. The new festival's website specifically mentions that Live Nation isn't involved.
The festival will run from July 18 to 20. Beyond that, specific information is scarce, since none of the performers have been confirmed. There will be five stages, a dance tent and on-site camping. Early bird tickets will be available for $189 starting on Friday (September 27) as part of what is called the festival's Founder's Program. More information is available at Pemberton Music Festival's website.
"We cater to the iPod generation, where playlists, not genres, dominate listening habits," Huka CEO A.J. Niland said in a statement. "Our vision for Pemberton Music Festival includes a wide spectrum of rock, indie, hip-hop, EDM, and more, anchored by top-level headliners."
While the previous Pemberton Festival didn't go smoothly, Huka promises that the traffic delays that plagued the prior event will be fixed this time around. According to a press release, "In addition to traffic load improvements already made to the Sea to Sky Highway for the 2010 Winter Olympics, organizers of the Pemberton Music Festival, in conjunction with the Sunstone Group and the Lil'wat Nation, have effectively doubled the size of the traditional site by acquiring usage of acreage immediately adjacent to the festival grounds. The result has eliminated the need for off-site camping or excessive commuting, which directly contributed to traffic delays at past events in Pemberton Valley."
Tonight (September 25) there will be a launch party at the Meadows at Pemberton Golf Course, where live music and special guests will be in attendance. It is free to the public.
Stay tuned to the Pemberton Music Festival's website for updates.