Pemberton Festival Looks to Bring Something Special to Rural BC

Pemberton Festival Looks to Bring Something Special to Rural BC
As we reported last week, Coldplay, Tom Petty and the Heartbreakers, Nine Inch Nails and Jay Z are a few of the big-name acts headlining an inaugural three-day live music festival taking place amidst British Columbia’s backdrop of snow-covered Rockies the weekend of July 25 to 27 in a picturesque village nestled in the mountains two hours from Vancouver.

Jennifer Nesselroad, the fest’s PR spokesperson, says this is the beginning of something special in Pemberton and for music fans across Canada. "The community has been very supportive,” she said. "Being produced with Live Nation will make it a great event.”

And since the news of the festival everybody has been asking: Why Pemberton?

Well, it looks like Live Nation Canada CEO Shane Bourbonnais works in the Pemberton area and finds it an ideal setting for a three-day music festival.

Besides the unbelievable line-up expected at this spectacular event, the most interesting thing happening in Pemberton that weekend will be the smaller-than-usual carbon footprint left behind by the attendees.

Festival organisers have hired an environmental consultant to make sure that there will be as minimal impact as possible on the environment by encouraging people to car-pool and offering free parking to those four or more to a car.

Also to meet energy needs to feed a rock festival of this size the organisers have devised a plan: "They’re tapping in to hydro-electric energy on-site,” Nesselroad said.

This sounds like quite the initiative for an event being billed as "the first European-style festival Live Nation has started.”