No longer merely singing "Silly Love Songs," legendary pop and rock force Paul McCartney has revealed he's partnered up with Skype to produce a series of sounds for its new Valentine's Day-geared "Love Mojis" campaign. And, well, what's wrong with that?
Macca confirmed the project through his website, with a blog post explaining that "Love Mojis" is "a new range of animated love themed Moji's for Valentine's Day" that have been scored by McCartney. It's explained that he tracked guitar, xylophone, keyboards, drums and vocals at his Hog Hill Mill studio in Sussex, UK.
"It turned out to be a great laugh at the same time as challenging because you suddenly realize you've got to compress a musical interpretation of an expression into less than five seconds," McCartney said in a statement. "It was like doing a huge crossword puzzle and coming up with all these solutions. And at the same time it was musical so it was great practice for me in the studio."
The animations include dangling, arrow-brandishing cherub; an octopus armed with a Chablis rouge, chocolates and a furry pair of handcuffs; and one especially sensuous, dancing turtle. McCartney and the Skype team are no doubt hoping you're firing these off to your partners instead "Words of Love" ahead of Valentine's Day.
"I hope that people will use them, sending messages of love, etc., [and] sending all their emotions with the Moji's with my music attached to them," McCartney added in a video message, which you can also see below.
Skype's "Love Mojis" are available now.
Macca confirmed the project through his website, with a blog post explaining that "Love Mojis" is "a new range of animated love themed Moji's for Valentine's Day" that have been scored by McCartney. It's explained that he tracked guitar, xylophone, keyboards, drums and vocals at his Hog Hill Mill studio in Sussex, UK.
"It turned out to be a great laugh at the same time as challenging because you suddenly realize you've got to compress a musical interpretation of an expression into less than five seconds," McCartney said in a statement. "It was like doing a huge crossword puzzle and coming up with all these solutions. And at the same time it was musical so it was great practice for me in the studio."
The animations include dangling, arrow-brandishing cherub; an octopus armed with a Chablis rouge, chocolates and a furry pair of handcuffs; and one especially sensuous, dancing turtle. McCartney and the Skype team are no doubt hoping you're firing these off to your partners instead "Words of Love" ahead of Valentine's Day.
"I hope that people will use them, sending messages of love, etc., [and] sending all their emotions with the Moji's with my music attached to them," McCartney added in a video message, which you can also see below.
Skype's "Love Mojis" are available now.
