Published Apr 23, 2009While the poor founders of torrent site the Pirate Bay are filing for an appeal to their one-year prison sentences, a Norwegian research group has revealed that people who download free music through torrent sites are ten times more likely to buy digital music than those who don't.
The study was conducted by the BI Norwegian School of Management, which interviewed 1,901 Norwegians over the age of 15. It was revealed that 50 percent of those subjects bought music via paid download, and 58 percent of them had a bought a CD in the last six months. To read the report in Google Translator's adorably broken English, click here.
It would be interesting to see what sort of results this survey would produce in North America, but it already proves the obvious point that music downloaders are also often the biggest music fans, trying to expand their horizons with every possible method of access. By prosecuting downloaders, perhaps the industry bigwigs are simultaneously prosecuting some of their most valuable consumers.