In his meagre one-star review for the Irish Times, Ian Maleney called Gallagher's sound "a particularly guileless, tub-thumping, broad-strokes version of this pungent, hollowed-out genre" of rock music, dubbed Gallagher's lyrics "mind-numbing" and described moments that "would be a cause of embarrassment if you heard them played by a gang of black-clad teenagers at a Saturday afternoon battle of the bands in a rural parish hall."
And yet, despite Maleney's conclusion that Who Built the Moon? is "the stale, musty sound of a glorified pub band going through the motions," Gallagher's team have included a quote from the review in their most recent marketing campaign.
A commercial recently aired in the UK, featuring the text: "a dried up oasis of dross" — alongside that one, single, beaming star.
It remains unclear whether the stunt was an intern's joke gone horribly wrong or just an instance of a troll trolling, but either way it's pretty hilarious.
See screenshots from the ad in question below.
The Irish Times called Noel Gallagher's new album 'a dried up oasis of dross'. Fair enough, but should it really have been included in the TV advert for the album? pic.twitter.com/QC0IcwMQGy— Leigh Wood (@leighnev) December 4, 2017
"Hey Noel, do you want to check the review quotes for your album that we're putting on the tv advert?"— Dan Leaphard (@Def_Leaphard) December 7, 2017
"Meh, I'll just check the first two, I'm sure the other one will be fine.." pic.twitter.com/UVVTT2HpnA