​NME to Cease Print Publication

​NME to Cease Print Publication
Iconic UK music magazine NME is stopping print publication.
 
This week's edition will serve as the final physical issue, though the brand will continue to live online. The weekly cover story will now appear as a weekly digital feature dubbed "The Big Read."
 
The magazine was first published 66 years ago, launching in 1952 as the New Musical Express. In 2015, the magazine switched from a paid title to a free weekly after circulation dropped to 15,000 readers. The advertising-funded free model boosted circulation to 300,000, but was evidently not sustainable.
 
"Our move to free print has helped propel the brand to its biggest ever audience on NME.com," Paul Cheal of NME's publishing company Time Inc. told The Guardian. "We have also faced increasing production costs and a very tough print advertising market. It is in the digital space where effort and investment will focus to secure a strong future for this famous brand."
 
The NME will continue to print occasional special issues for sale, like the ongoing NME Gold series.
 
A number of musicians, readers and former employees have shared their memories of the magazine over the years. See some of the social media reaction to the folded print publication below.