New Order's Bernard Sumner Teams Up with Hot Chip Members for Converse

New Order's Bernard Sumner Teams Up with Hot Chip Members for Converse
If there's one thing we know, it's that musicians wear shoes. Already this week we saw Animal Collective prove this with their eco-conscious sneakers. Clearly wanting in on the action, New Order luminary Bernard Sumner has teamed up with Converse, not to mention dance poppers Hot Chip, to celebrate well-worn pairs of Chuck Taylors the world over.

The collaboration between Sumner and Hot Chip's Alexis Taylor and Joe Goddard, titled "I Didn't Know What Love Was," will be released as a free download tomorrow (October 6) as part of a Converse campaign to promote British bands. Other tracks lined-up include a group effort from Blur guitarist Graham Coxon, Paloma Faith and the Coral's Bill Rider Jones.

This is, of course, not the first time Converse has collected rockers to promote its brand. As we reported, a North American venture this summer brought together beach-bound Best Coast, hip-hopper Kid Cudi and Vampire Weekend's Rostam Batmanglij, who produced the sunny gem "All Summer."

You'll have to wait till tomorrow to check out "I Didn't Know What Love Was," which will be available for download at the Converse website, but in the meantime check out this Converse-produced clip of Sumner waxing nostalgic on his youth. Just guess what he's got on his feet.