National Geographic Launches Record Label

National Geographic Launches Record Label
Over the last several years, National Geographic has intensified its efforts to document the sights and sounds of the world far beyond the pages of its signature magazine. One of the Society's keenest interests of late has been music. On January 27, it announced the launch of a full service music label called Nat Geo Music.

The label will produce original music, classified vaguely as "modern music from around the globe from a variety of artists and genres," according to a news release from its publicist.

National Geographic has concentrated on making its website a hub for global sounds. Its music site offers ways to access music by region, artist or genre, which allows for specific and general browsing. Offering music and video streaming, National Geographic has partnered with Calabash Music (now Mondomix/Calabash) to offer one of the deepest catalogues of world music on the internet.

Nat Geo Music builds on the efforts of previous National Geographic music projects, such as the digital compilation GeoRemixed: Big Beats For A Small Planet, released to great acclaim in 2007.