Published May 16, 2014Last year, Nas revealed he would be investing in culture mag Mass Appeal, and now he's shed some light on what we can expect from the brand's new label. Along with an inaugural compilation coming this summer featuring music from Nas, Future and Pusha T, the label head's long-delayed Lost Tapes 2 will arrive via the imprint, as well as a posthumous album from late UGK member Pimp C.
Billboard reports that the label was co-founded with Peter Bittenbender, who had previously run New York label Decon. The new record hub will assume Decon's duties from here on.
"I'm excited to be a part of creating and supporting future careers and legacy artists, promoting love and finding new genius to help the world," Nas told Billboard of the business move. "I'm going to be as involved as I need to be, but I also want to be respectful of the art and give artists the space they need to grow and become themselves."
Though details have not yet been revealed in full, the upcoming compilation will include music from Future, Pusha T, Mac Miller and A$AP Mob, as well as fittingly have Nas putting his own spin Gang Starr's "Mass Appeal." Following that, Nas will deliver a collection of unreleased recordings dubbed Lost Tapes 2, which comes 12 years after the rarities series' first instalment. It was originally to arrive in 2013.
Other Mass Appeal projects on the horizon include a posthumous album from Pimp C, which will feature guest work from Mike WiLL Made It, Juicy J and DJ Mustard, as well as to-be-detailed projects from New York yung'un Bishop Nehru, Boldy James and Fashawn. The label also plans to expand their reach from hip-hop into the worlds of EDM and singer-songwriters.
Mass Appeal will be distributed through Sony RED, which brings Nas back under the Sony umbrella where he began his major label recording career. In related news, the rapper treated his 1994 debut Illmatic to a deluxe 20th anniversary reissue earlier this spring.