My Bloody Valentine Help Fans Avoid a Life Without Sound, Begin Giving Away Free Earplugs at Upcoming Shows

My Bloody Valentine Help Fans Avoid a Life Without Sound, Begin Giving Away Free Earplugs at Upcoming Shows
Reunited shoegazers My Bloody Valentine may be softening up a bit in their old age, but are they turning down the volume at their gigs? Nah. That said, the band are giving out free earplugs to fans on My Bloody Valentine's upcoming European tour, which is probably a good idea considering how infamous MBV are for their unreasonably loud live shows.

The band have teamed up with Earplugshop.com, reports NME, to give fans free ear protection by handing out disposable earplugs to people on their way into the gigs. Earplugshop.com take their ear safety seriously, and it's a good thing they do, because apparently, someone has to: a recent online survey on the website showed that 81 percent of 200 people questioned did not know it takes just 15 minutes of loud music to cause permanent ear damage.

And My Bloody Valentine take their ear safety seriously too, as they're no strangers to ear damage. Front-man Kevin Shields has tinnitus and guitarist/vocalist Bilinda Butcher has perforated an eardrum in the past, all of which is no surprise for a band that regularly has a section of pure noise in the middle of their concerts, a section of "music" they dub "the Holocaust."

Yes, giving out free earplugs is not a bad idea at all.