Here's a collaboration no one could have seen coming: Milton, ON-based indie rockers the Most Serene Republic have been recruited by Douglas Coupland to provide the soundtrack for the Vancouver, BC author's new clothing line with the retailer Roots.
The group's song "Pink Noise" (from their recent digital-only EP Fantasick Impossibliss) will be the official song for the clothing line, which is called Roots x Douglas Coupland. What's more, Most Serene Republic keyboardist Ryan Lenssen teamed up with film score composer Terence Gowan to write an original soundtrack for the campaign. A press release adds that the Most Serene Republic will appear in a viral video series for the new line.
The whole idea of this campaign seems a little bizarre, as Coupland is a writer (with experience in sculpture and design), after all, with little apparent connection to the worlds of fashion or music. And, not to take any cheap shots, but he's never exactly come across as a style icon.
Still, it should be interesting to see the end result of the collaboration, because, really, it's difficult to think of a more Canadian combination than the Most Serene Republic, Douglas Coupland and Roots.
You can take a look at the clothing line here. You can see a teaser clip for the clothing line below and listen to "Pink Noise" over at the Most Serene Republic's MySpace.
The group's song "Pink Noise" (from their recent digital-only EP Fantasick Impossibliss) will be the official song for the clothing line, which is called Roots x Douglas Coupland. What's more, Most Serene Republic keyboardist Ryan Lenssen teamed up with film score composer Terence Gowan to write an original soundtrack for the campaign. A press release adds that the Most Serene Republic will appear in a viral video series for the new line.
The whole idea of this campaign seems a little bizarre, as Coupland is a writer (with experience in sculpture and design), after all, with little apparent connection to the worlds of fashion or music. And, not to take any cheap shots, but he's never exactly come across as a style icon.
Still, it should be interesting to see the end result of the collaboration, because, really, it's difficult to think of a more Canadian combination than the Most Serene Republic, Douglas Coupland and Roots.
You can take a look at the clothing line here. You can see a teaser clip for the clothing line below and listen to "Pink Noise" over at the Most Serene Republic's MySpace.
