Published Jun 22, 2007In the Toronto club circuit, Davy Love is known for his staying power. The founder/promoter of Blow Up, a British-obsessed indie club night, Love closed the doors on an impressive ten-year stint in 2005. His love for music never faded though, and just recently hes launched a new venture, one even closer to his heart called Magnificent Sevens a strictly vinyl record label.
Designed to give unknown bands some exposure, the choice in format was an obvious one for Love. "Ive been noticing that every label has been struggling to sell CDs these days, he says. "Ive been collecting vinyl forever, Ive got about 20,000 records, like seven-inch singles. Plus it makes it harder to copy and its a tangible format that you can hold in your hands.
Based in Toronto, Love recognises that Canada isnt his target market. "In Canada, [45s arent] huge at all; we hardly sell any records here. But in England, Sweden and Germany its pretty big. In England last year 15 percent of music sales was in 45s you can check that fact, he divulges confidently.
As an avid collector Love felt the need for his own distinct trademark: purple, orange and white with the number seven gracing slabs of wax. "Being a collector of records for so long, I missed seeing how they did things in the 60s, where a label would have an identifiable look, he explains. "Thats kind of missing from music today. All the singles will look like that.
Beginning with seven-inches by local bands like the Mark Inside, Action Makes, Lipstick Machine and Easy Targets, he says the label is thinking practically. "We are going to put albums out at some point, and were looking into doing the USB drives instead of CDs, because not everyone has turntables. But we would always do vinyl, which is the main focus.