Published Apr 24, 2009"Unconventional" might not be the first word that comes to mind when thinking of multi-platinum, two-time Grammy-winning rock band Linkin Park but it's what Artificial Life, Inc. is hoping for.
They've signed the Warner Brothers band to a three-year agreement, with Linkin Park producing a series of official applications for the iPhone and iPod Touch platforms. Artificial Life, Inc. plans to release two interactive applications per year that will feature the band's likeness and music "in unconventional styles." Pending approval, you may see one of these mystical applications sometime within the next couple of months.
Of course, the typical back-patting ensued after ink was laid to paper. Linkin Park's Joe Hahn commented, "We want to offer our fans every opportunity to enjoy our music. We're excited to be working with Artificial Life to develop a new and unique way for them to experience Linkin Park."
With his turn, Warner Brothers VP of Interactive/Brand Partnership beamed, "At Warner Bros. Records, we have the privilege of working with incredibly creative and innovative artists such as Linkin Park. When Linkin Park introduced us to Artificial Life, we agreed that combining all of our strengths could result in something really exciting for Linkin Park fans around the world."
With a deal of such magnitude, Artificial Life had to chime in, with CEO Eberhard Schoneburg adding, "It is both an honor and privilege to have the opportunity to partner with Linkin Park and Warner Bros. Records. The applications we expect to produce will have exceptional potential in the mobile market. The unique and alternative music style of Linkin Park make them the best fit to be ported into the iPhone platform. We would like to thank Warner Bros. Records for their co-operation to provide us with the necessary IP rights for this project."