A new interview with Ad Week [via Punknews] reveals Kelly to be the nihilist running the site. As it turns out, he spends his time off the road working as a copy writer, so he knows all about the pain, torture and suffering that comes with marketing lingo.
"Twitter is such a great medium, but it's misunderstood, generationally," he told the magazine. "It's like an awesome newspaper where everyone can customize what they get by following certain entities, whether they want comedy, politics or naked chicks. But then you have these dumb corporations that just don't get it, you know? And fast-food brands unbelievably perpetuate the most terrible of ideas."
According to Ad Week, Nihilist Arby's often gets better Twitter engagement than the actual Arby's account. Maybe life's not so bad after all.
How is Lenny kravitz's exposed dick like an arbys beef n cheddar? Both will soon rot into worm riddled, fly encrusted putrescence Eat arbys— Nihilist Arby's (@nihilist_arbys) August 4, 2015
Roses are black Violets are black Please eat at arbys Go fuck yourself— Nihilist Arby's (@nihilist_arbys) August 4, 2015
Before arbys gets sucked into the sun with the rest of the earth and everything you've ever known or loved, please come eat some of our crap— Nihilist Arby's (@nihilist_arbys) August 1, 2015